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Marketing Jobs Description – What does my job look like? - Eagle Blogging

2025-07-31T06:50:40+00:00

An Introduction

I found a post on Reddit here that was written 7 years ago by SAM_SMITU, which means around 2018, and although it's an archived post, I feel that my answer adds value, and it gives an interesting perspective to those who want to know what it takes to make it on their own in marketing.

First of all, and as an introduction, I got to my position by initiating and working in my own ventures. I fulfill different roles within my work. Next, I will answer the question posed by the OP based on my current situation: What does my job look like?

Content creation: This significantly moves the needle in attracting paying customers and developing a worthy brand. Just remember that content is not only text, it's also their prediction of visuals such as images and videos
Writing: I often create blog posts, which is a valuable skill to have because it allows you to express yourself and share your knowledge frequently. Besides a command of the English language, you will find that the right words comprise a lot of doing effective marketing work.
Graphic Design: Before graduating, I could choose a specialization, and the one that did it for me was graphic design. If you think about it -- and my experience proves it -- you can focus on your marketing job whilst having a supporting graphic designer in a medium-sized or big company. The truth is, you can work much faster in Concepts and directing by performing graphic design duties. In my case, it has been essential to create valuable marketing elements such as the images that a company posts and articles on third-party websites. It has also been crucial to creating the marketing collateral for my web design business.
Basic SEO duties: When you're writing a post such as this one, you often need to perform previous keyword research and check elements such as friendly URLs, etc.
Ad creation: Although currently I'm not doing it often, it's a great way to promote your products and services. You can do it yourself incrementally; you don't need to be an expert to create a positive return on investment, which is good to know.
Being great at the phone: although the internet is a fantastic place for introverts of all kinds, it's also critical to know that if you want to sell high-ticket services, you usually need to be making and receiving phone calls. In my particular case, I often do telemarketing, which is basically a branch of direct marketing.
Self-management: I once spent more than 2 hours looking for a document I had to attach to an email. This lesson got me to be better organized and to actively search for ways to improve in this area. The surprise is that you will find that many times, organizing yourself means you can scale your work by directing a team through the use of the same tools.

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Elements to consider:

Where possible, try to keep your work within the marketing, advertising, and design realm, because it would be easy to get too much into the delivery of products and services or into the business operations area.

Working online doesn't necessarily mean doing online work exclusively because your background may be useful for a large series of tasks, including the design of marketing collateral

In my experience, you can usually find high-paying marketing jobs in mid-sized to big companies, as well as applying marketing as an entrepreneur, and even to create extra streams of income.

You don't need to be a world-class expert in most areas to begin with. Usually, specialists develop themselves within a job, and that is great, but you also want to know that breadth of action makes you connect the dots.

Recap

Although my work varies day by day and I try to be agile in the way I organize myself, most of my work can be catalog into content creation, writing, graphic design, basic SEO, ad creation, selling through the phone, as well as managing my work with digital and modern tools and workflows.

Making Good Money With Little Traffic – I Revisited this 2018 Reddit Post in 2025 - Eagle Blogging

2025-06-19T00:12:56+00:00

Back in 2018, based on personal experience, you could find a few golden nuggets on Reddit. (Who said social media was a waste of time?) I found this thread. Since I found it was sound, I thought I would like to add my own words to it.

Who knows what key elements will change in the following years? I guess we're about to find out. Now the post was a list of tips. I added my take to this list, and I present them to you next:

The Tips

Tip 1: Understanding what items you can sell through your blog or website is critical. Many individuals just dive in to sell the first thing that occurs to them. The truth is, there are a few rules of thumb when it comes to raw profits. This rule is selling the products you make or getting a huge cut by being the affiliate of digital products, such as education or software of any kind. At least at the beginning of your entrepreneurial pursuits.

Tip 2: Amazon is such a powerhouse when it comes to branding, and the offers you promote may convert very well. That being said, it is common knowledge that, especially for beginners, you should advertise offers that let you profit without driving staggering amounts of traffic. At least at first, you don't want to be diversified, as the cost of opportunity is obvious. You could be earning so much more with less effort.

Tip 3: When it comes to offers, you'd be surprised to find that many people would find what you're offering suitable for their needs. You don't need to stick to the usual suspects, but you can search affiliate offers for a myriad of products you use, would like to use, or that your readers can benefit from.

Tip 4: Choosing a niche is of the utmost importance. Again, experts can say: "Oh, there weren't many offers I could display on this site, I'll leave it as just another stream of income." But for the beginner, who is gaining experience as well as trying to profit from their first site, they could be sharpening the proverbial axe before embarking on an entrepreneurial journey. Also, planning is part of doing great marketing.

Tip 5: This tip is still key in 2025. You're going to put all that effort into basically a business. If it were a physical business, you'd spend more just on gas to get from point A to point B than what you pay in the form of hosting. The possibilities of profit in the online world are higher now, thanks to quality information from reputable sources who have done much of the initial work. Also, you can now get something visually appealing online, which wasn't such an easily available option before. Also, you just need a clean blog design to get started, nothing fancy.

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Tip 6: Keyword research is paramount to cover what your niche or industry needs. No matter how useful the content you publish, if it's not found, you'll be wasting your time, business-wise. Keyword research doesn't have to be a hassle; in 2025, you can find tools that suit your budget and requirements now more than ever before.

Tip 7: When it comes to sources of traffic, your YouTube channel is a must. Although a few things have changed since the original Reddit thread I'm adding to, blogging as such is not enough. People are sometimes engaging in video and sometimes reading. That's just the way it is. But hang on, creating video content is fun as well as it is rewarding. (Hint: You don't have to show your face if you don't want to)

Tip 8: Your writing capabilities are like a muscle: Train it often, and it will grow. The same goes for writing.

Tip 9: The OP (original poster) probably wanted to stress that writing every single day is essential.

Tip 10: Not much has changed when it comes to getting an SSL certificate (only that any reputable site can't function without one, as of today), and there are a few options substituting Google Analytics, especially for those wrapping their heads around web analytics.

Tip 11: Blogging can be a fantastic source of extra income, or it can be your main breadwinner, but it's not a get-rich-quick scheme. You'll want to persevere. Your efforts will provide you with the means to do so. As an example of this, let's say you learned how to install blogs, write SEO-friendly blog posts, edit videos, and so on. Then you can sell these services while your blog provides you with the income you desire.

Final words

As you can see, I added my take to most tips, and then some elements are even more critical than before (SSLs which are secure certificates, YouTube video creation, and knowing how to persist) Many other elements don't fade into the background; they're still as elemental as before, it's just that you'll find best practices and many discussions are mostly settled.

I hope you make the most out of these tips, and please, keep enjoying Reddit, Eagle Blogging, and don't forget to download My 10 Smart Marketing Moves PDF next.

Speed Graphic Design – One-Page Brochure - Eagle Blogging

2025-05-17T11:09:02+00:00

As you can see, I find it easy-peasy to create a visually appealing design. The brochure I'll be making in the video falls into the category of a sales sheet. These sheets are the perfect blend of marketing and design. Interesting how design is usually related to marketing and vice versa. The piece created in the design is critical for a business's sales process.

The funny thing is that the process for creating something useful doesn't have to rob you of your sleep or be cumbersome.\ Let me tell you a little secret: while I edited the video, I didn't add the second part where it's finalized (to my amazement), but worry not, I'm updating it to this page so you can see the end result.

Now on with the video...

Finished product:

Persona Marketing – A Constant Reminder - Eagle Blogging

2025-05-08T03:44:53+00:00

If you're doing any kind of marketing, you may be aware of the buyer persona: This is a profile of the kind of customer you'd like to have as a marketer. Its importance is paramount to the success of many marketing campaigns. I'll mention an example: There was this content marketing team that pinpointed who their ideal persona was. When they created content published on the blog, thinking about this type of person, numbers rose. When they relaxed their fixation on the buyer persona, everything went downhill, so they corrected their path.

You've Heard About Niches, Right?

In the wild, when people talk about marketing, they tend to say the word: niches often. This phenomenon may happen because choosing niches is a way of saying: You can't sell to everybody, there are people more interested in your products and services than others.

Then, persona marketing is related to niches because you're not catering to everybody else, but to a specific part of the population. The persona symbolizes a group of people with similar characteristics you've previously uncovered through data. As you can see, the process to uncover the symbolized person is analytical as well as creative.

The Power of Marketing -- Look-Alike Audiences

Many individuals see the process of marketing planning as an academic pursuit far removed from reality. This is far from the truth. Let me show an example. Let's say you've worked hard to get your first clients. What should you do next? Common sense and an entrepreneurial knack can get you to the next level, or not.

But you can bet on marketing principles to inspire you. You'll find the principle of persona marketing in action in certain software features, especially those on ads. Let's say you have a group of people who are your most profitable clients, you can now cater to similar individuals, taking these existing customers as an example. This may increase your profits remarkably while avoiding the headaches of hit-and-miss strategies.

But the power of the concept goes beyond the digital realm. Let's say you have found a considerably profitable client profile, then you can grow your business seamlessly by taking them as inspiration for your ideal persona. And of course, in Marketing and Advertising, you should think about your customer often anyway.

Being Thorough -- Getting the Data

Most people, even marketers, pressed for time, tend to just write what comes to mind when it comes to creating these personas. While being of the utmost importance, the challenge gets relegated to a pressing list of to-dos.

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Qualitative research: Qualitative research is truly powerful when it comes to insights and shouldn't be relegated. Much of the business meetings are sprinkled with primary data coming from experiences from stakeholders, sometimes aided by adequate data, which leads us to the next category.

Quantitative research: Research has always been critical to the body of knowledge of marketing, which leads to today, where you're in for a treat for tools that let you see at a glance if the profile of a person is suitable for your marketing goals. You can perform primary research physically, or you can mine data from the web to support the knowledge that will lead you to success when catering to those clients where you can exchange the most value.

Updating The Persona Data -- Insights and Further Research

When it comes to keeping the profile of the person updated, you should know that as time passes, the same persona may change, but a human may change. Or maybe you'll want to keep the same persona, considering individuals who come to fit such a profile. As an example for this, if you're marketing a clothing brand, you may want to grow in age with your clients, or you'll want to cater to those coming of age to whom you'll want to appeal. In any case, your proposal adapts to the profile of this client.

Persona Marketing -- Keeping it in mind always

It's interesting that if you're in a department other than marketing or sales, you may even forget you're dealing with customers. As an example of this, if you're in operations to deliver a product, your day may be filled with stats about the route, features of the software you're using, employee rotation, and so on. If you're in finance, you may be checking spreadsheets often, reading reports, and thinking about expenses most of your day.

So, it's up to you in marketing and sales to remember the customer, arguably the raison d'être of the whole enterprise. And when you remember the client, you may remember a particular name, or you may take a mind shortcut and symbolize these ideal customers through a persona, to better connect as a human to your work while improving your execution.

Spreadsheets Marketing – A Peek Into Excel - Eagle Blogging

2025-04-28T14:47:28+00:00

You may remember the latest product launches in marketing tools. This is especially true now, in the new era of AI, which promises to make your job and mine utterly obsolete.

But not so fast; most of these solutions are gimmicky, so let me explain. There are core tools marketers use to perform their daily jobs. Although no two jobs are alike, just as doctors learn standards to operate, marketers and professionals also use a range of tools that we use, even if we later choose to disregard them, for whatever reason.

One of these tool arsenals is the familiar spreadsheet. Today, many people choose between Microsoft Office and Google Docs, although there are other options.

Spreadsheets Marketing -- A bit about the tooling

I'm not claiming that one product is better than another. You can find a spreadsheet solution that is perfect for your needs and workflows. That being said, I believe that the main options have interchangeable features that you may choose to use according to your situation. I'll mention just three tools, but please feel free to apply what you learn here to a similar one.

Microsoft Excel:

This software tool is the industry standard in many organizations of all sizes. Marketers are familiar with it because they have used it to approve professional coursework. You may find that some or all of its features suit your present and future needs. Countless businesses use it.

Google Sheets:

Google's spreadsheet took the world by storm by providing the features most users used most of the time. Added to this, there was an advantage of being an Internet native, so to speak, when they added collaboration capacities to the online solution. Now, you could, for free, work with colleagues, partners, and providers in a robust application that today keeps innovating, especially through its collaboration features.

Airtable:

Recently, I was researching my options to set up a CRM. It was a thorough research. I found Airtable, which is a way of setting up custom apps based on spreadsheets. The concept is not new, but the company took it to the next level, setting up this type of software as a platform to build. The good news is that it doesn't take an excruciatingly long time to learn, and the concept of tabular data is familiar to most of its users.

The options mentioned above are a few of the top contenders. You will find other solutions built on top of these and innovative proposals. There's no shortage of options to explore, and a great incentive is managing all of your data under one roof at a fraction of the cost of disparate providers.

Excel, the SAAS killer

Most individuals and teams need to do a job, and do it fast. That's the main reason people buy online software: It often lets you do something specific quickly. You're done. As time goes by, you'll realize you may be using quite a few of these subscriptions, and the costs add up.

At this point, you may be motivated to cut costs or streamline your work. The answer is commonly simple: Excel.\ You may find that many of the tools you use can be replicated on a spreadsheet, particularly with Microsoft's offer..

My experiences: A URL launcher:

I wanted to organize my most-used bookmarks. When I had too many tabs open, the toll on my RAM was too high, and my computer was crashing, so a solution was of the essence. One of my options was to build a personal website listing these web addresses. I did go through the process, and it was really useful.

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Is there a need for custom tooling?

As days went by, I was wrangling and reorganizing this HTML, and it was eating into my planning time. The solution? A simple spreadsheet that contains these URLs

Now, you may be thinking: Wasn't the answer obvious? My answer is that in retrospect, it is, but in practice, this is an example of what marketers and business people go through. Spreadsheets are generally a Swiss Army knife for many of the needs of knowledge workers.

Now, we get a little technical

If you are already working with big data, skip this section because the datasets aren't that big in small and even medium-sized businesses. You don't need to be a Data scientist wrangling Python and R programming languages to get the most out of your data.

Today, Excel may be a welcome tool for gaining data insights or the main tool for obtaining this primary information.

Excel as part of a workflow.

You may be tempted to try to fit everything in your workflow into Excel. Although this is an extreme you don't have to consider opposites; you may include spreadsheets as part of your processes, as I explore the following subsections

Export to Excel

When software speaks to other software, so to speak, they have ways to do so, in particular through how they arrange data in certain file types. With humans, it's no different: You may find that exporting to an XLSX file (Excel filetype) is common in Customer Relationship Management (CRM) systems and many types of applications.

Excel as a data source

You may have heard the buzz about Big Data. It refers to data sources that a single computer or server cannot process, so they must invent new ways to handle it.

Around this buzzword, you'll find data scientists who do magic with enormous datasets. The truth is that most of the time, and in the large majority of cases, you'll deal with small data (or what was considered normal previously), and modern spreadsheet software is more than capable of handling most of what you throw at it.

Lingua franca for data

For techies, it's common to see forms asking you to upload Comma-Separated Values (CSV) files. Since these files often contain tabular data, they are usually prepared in Excel.

Essential updates when technologies are mature

I'd like to finish this article by claiming that learning Spreadsheet Marketing Excel is an investment that keeps on giving. For ages, new technologies have substituted certain workflows and needs where Excel previously shone, and that's Okay. As a mature tool, you'll find that Excel takes some time to incorporate the most important elements of these innovations, with the added benefit of integrating with existing features. But the wait is worth it; you'll use a strong tool that may fulfill a large part of your data management needs.

Job Search and its Marketing Lessons - Eagle Blogging

2025-04-03T21:02:23+00:00

I remember reading an introductory book on Communications that explained that most people believe they are great at communicating without being professionals. This happens because every human being must do it, right?

The truth is that most individuals are underqualified for many scenarios where communication is paramount. Something similar happens with marketing. Everybody in business sells themselves and their products and services, but not everybody is superb at marketing.

Although everything complex can be made simpler, marketing requires more than common sense.

Most individuals are acquainted with the process of seeking a job. This series of steps can teach us a lot about marketing, and I'll begin relating each step to its professional counterpart.

The professional headshot > On brand visuals

I can't emphasize enough how important a professional headshot is. If a person were to be on a dating site without a photo, the person would also be non-existent.

Visuals are paramount in marketing. As an example, you can explain much of the brand through its visuals.

If you're a restaurant, you can't operate without a menu. If you're inviting a crowd to a concert, you can't do much without a poster, and so on.

Finally, what about the website? In many fields and markets, a business without a website is nonexistent, and many others directly depend upon it to sell and succeed.

The Resume > Landing Pages

The resume is a document in which you write about your expertise. It also includes ways to communicate with you. The resume is also suited to the industry and type of job an applicant is searching for.

As you may already know, a landing page is a part of a website that is directly targeted to a target audience, differentiating itself from the website in general.

If we compare the resume with the landing page, then the resume is the landing page, and the audience is the employer. You're giving them exactly the information they want in the format they prefer.

Keep in mind that you usually have the full ability to create and modify the appearance of your resume, and the same goes for landing pages.

LinkedIn Profile > Social Media Marketing

You may have seen big brands launching campaigns throughout most of the social networks you belong to. You may be surprised to know that you may now be doing what they tackle at scale.

Instead of selling a soda drink, you're selling yourself. A few of the tools at your disposal are:\ -- The ability to publish content through the network

Launching Ads
Presenting a cohesive personal brand

By now, you may have figured out that what you do to get better prospects and amplify your network is what big brands do, but at scale to make themselves known and cut through the clutter (to reach their target audience effectively)

Networking > Outreach and Lead Generation

Job applicants contact companies to set up interviews, while brands contact them to obtain warm leads.

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The result for an individual is being close to getting a dream job, fulfilling goals in such a way. Their business counterpart or brand gets closer to closing a sale, fulfilling their quotes.

The Job Interview > Closing the Sale

The last comparison was all about networking. After submitting many applications, the job seeker may receive an interview, which can lead to getting the job they want.

The sales process is similar, and closing sales is the last part of a marketing funnel.

In this part of the process, you make a presentation, overcome objections, and close the sale. The result is a win-win situation for both parties.

Negotiating a Job Offer > Positioning and Value Proposition

Can you demonstrate a Return on Investment? Are you a good fit for the company? By adding value, you will receive value in return.

Not every equivalent of the job search process is face-to-face. In marketing, you can set up your plan and see it executed again and again through your website, automations, or digital means. That being said, metaphors are great thinking tools. Let's continue with the comparisons.

Personal projects and experience > Portfolio and Testimonials

You'll find many loose parts inside a marketing collateral or plan. Testimonials are part of a broader social proof category. Most of the time, they're indispensable in a sound digital marketing strategy.

It's the same as part of a resume: They contribute to a persuasive whole. Experience sells because it shows what you can do, strongly backing up your proposal.

Upskilling, Reeskilling > Continuous Improvement

When we work with or for someone else, we have a value tag. Increasing this value means we help someone else achieve their goals, and in return, we get value, usually in the form of money, to fulfill ours.

Part of this formula is what we know: Upskilling or improving what we know, and re-skilling or learning something new gets us closer to an ideal of ever being improving. You can say it's self-development in practice.

The same happens in marketing, but perhaps as a process, as something more planned and tangible: Ever-improving processes and better services help us stay in touch with the times and provide value because we know what we're doing.

Finally

As you can see, the experience of being prepared to search for a job may lead us to understand marketing empathically. By relating concepts from everyday life to their marketing counterparts, you will be closer to achieve your goals in marketing, thereby adding value to your customers.

Do it Yourself Marketing – The Why - Eagle Blogging

2025-03-13T08:56:21+00:00

Marketing is not a black and white subject. What you do through the science and art of fulfilling your customers' needs is a profit center. This means that other activities are costing you money, taking from you, but most of the time, they're necessary to deliver your stuff. Proof of this is that marketing is part of a new age of delivering products and services that comes after the industrial age. This "make" ethos is still embedded in fields such as engineering, including computer engineering.

So far, so good, but even when these individuals see the light, so to say, they realize they should be sharing their time between producing and marketing at a 50:50 % ratio most of the time. This is, if they want to be successful.

An insight

Now, if you've been following me, you may be asking what you need to do next. First, let's expose the so-called marketing "activities." I tend to say these are tasks, and of course, execution demands it. There is also the point of view that marketing is a philosophy. If you think about it, when you reason, you tend to use logic often. With marketing, you'll find that the premises are built on solid ground, and you may base your decisions on them. My point is that there are no on and off switches for marketing; it's a fluid development.

Real To-Do's

A marketing project, function, or process may require certain activities. You'll usually find a core set of activities such as market research, planning (analysis, positioning, measurement), and external but closely related tasks in the areas of content creation and design (including web design). There are many more things according to the brand, venture, project, or business, but these examples illuminate the need to work with external providers, or, gulp, roll up our (digital) sleeves ourselves and do some of the work.

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Getting to the point

As you can see, marketing touches key areas of your activities, but sometimes, it doesn't delve too deep into an area. As an example of this, you can test how the color of a button is converted without necessarily being a web designer. Another example is that you often need to write copy for social media or another online property, and, as a marketer, you get to do this proficiently, but do you consider yourself a writer or still a marketer? As you can see with the examples written in this paragraph, we're going to have a lot of fun exploring different fields, but at the same time, we're going to have a purpose: Do great marketing.

Final words

I'll give you a tip that I consider valuable: Even if an activity takes a large chunk of your time, it may not be as valuable as a few simple elements, such as updating your business or marketing plan or a small change of strategic direction. You should always include them in your activities (even if it takes a few minutes, you can and should batch them) since you may forget them to your demise.

There's a world of possibilities ahead, and we'll explore them thoroughly.

My Plans for 2025 - Eagle Blogging

2025-02-17T13:50:11+00:00

Hello, dear reader.

We're almost reaching the end of the first quarter of 2025, and it's been a handful. What have I been doing, blog-wise?

You may be surprised to have a new feel regarding the blog. There is a logical explanation. I have been working on a new logo, a new set of colors for the branding material, and of course, the essence of the blog. This essence was about expanding the subjects I blog about.

The Essence

I figured out I could add more value through eagleblogging.com without deviating from its origins. As you may already know, blogging is a way to communicate through the written word. Much of our communication ties us to our sustenance, places where we have fun, and so on. In the digital world, it leads us through links we may find valuable, especially if we belong to the same tribe: Bloggers, marketers, writers, and entrepreneurs.

So, by the last month of 2024, I figured out that many readers find themselves in the position of marketers, especially when they want to succeed by attracting, captivating, and retaining customers. In marketing, you can learn a thing or two to succeed, from people who do marketing for a living, called marketing Pros.

I began with the following activities:

The new logo process

As you read before, a change in visuals without a change in how the blog operated would have much less power than if it was accompanied by tangible improvements. That being said, the logo is the element most associated with a brand, especially in a visual sense.

This was the original logo:

This is the new logo:

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The Main Landing Page

When you landed on this site, you saw a list of blog posts, now the blog posts are inside the blog section. There is a main landing page, directly under the .com address.

Here you can recognize the blog's visuals, followed by a description message, you can see the latest blog post, and finally, a recommendation to acquire SiteGround web hosting, which is the Premium host I run this blog with.

New Material

In marketing and advertising, you'll often read the concept of "on brand" which means sticking to conceptual and visual elements to identify the brand in different contexts. Although it has similarities with other blogs because it's a blog; it's also unique due to the perspective of the one writing the words, and unique experiences in his field.

This uniqueness and perceived uniqueness are evident visually in marketing materials such as PDFs, presentations, video intros and outros, and so on...\ As an example of this, I'm posting the cover of a lead magnet created under this new plan, taking into account the blog's new color scheme:

The Future

My plan is to share valuable content based on what works, and my experiences as a marketer, advertiser, and author. The result is an easier and more rewarding workday for you. Stay tuned!