When you choose a web host, you must have a few key considerations. First, you will probably use the service of your election for a considerable period. Why? Even if you find a better service down the road, changing costs may be high. Maybe you're doing everything yourself, and you …
In this blog post on how to choose a domain name, I'll explain my current process for selecting a domain name. Branding is essential for every blog or business, large or small. Don't worry if you don't yet have a branding plan; having the right domain name is a solid …
I've been using web hosting services for a long time now. Not only have I used them to show my pages to the world, but I have also used web hosting to go online with customers' websites. This experience has shown me what is useful, what is practical …
Before starting my blog, I played around with sending mass emails through self-hosted email marketing software. The experience of using this software was very different from the double opt-in, inbound marketing I'm running right now. Although the goal is the same: increasing sales, my mindset has changed.
At …
The benefits of writing an eBook are many. The secret of many authors is that they approach writing an eBook as they come writing a long (really long) blog post. This secret and useful metaphor make you feel writing an eBook is an approachable and friendly endeavor. An eBook can …
I have published a series of blog posts on eagleblogging.com that explain the foundational parts of digital marketing. Each business and blog have a different recipe to operate. Some online businesses depend on social media, and many others swear by SEO. All need robust analytics. The key is to …
To answer the question, What Are Data Analytics? It's critical to say that Analytics data can be found in a wide array of sources, such as social media networks stats, mobile devices, and email reports, not only through your favorite analytics package. Data analytics involve humans at their core because …
Conversion optimization, or conversion rate optimization (CRO), is a set of strategies, techniques, and tools that convert traffic into clients. The audience takes the desired action on a page and is led to fulfill their needs through the blog or business offers. The internet is powerful not only because of …
Video offers endless possibilities for you and your customers. Some new apps and social channels are based almost exclusively on video, such as Tik Tok. YouTube is the second-largest search engine in the world, and many individuals enjoy videos on their Facebook timelines. Some of these videos are made by …
When it comes to Direct Marketing -- Mobile and Email, you'll quickly realize that these two seemingly disparate areas are potent tools in the hands of knowledgeable marketers. Technically, email marketing belongs to the Customer Relationship Management category (CRM) and delivers a high Return on Investment (ROI). In many industries, you'll …