You can create content and lots of it. Now, a question arises: Are your publications influential? To answer this, you first need to know what to measure. Social Media Strategy dictates what type of content you should create, how you'll implement it, and what you should measure. Social media is …
What are social media platforms? Some of these platforms began as a website, and others as an app. Truth is, they are called platforms because they facilitate interactions in the social space and allow users to share content. In this blog post, I will focus on key concepts that will …
What is Content Marketing? Every blogger, marketer, and businessperson should be asking that question. It's an umbrella term that focuses on providing the right content (informational, inspirational, or entertainment) to the customer, depending on their stage in the customer journey or buying cycle. If you consider the radio a channel …
What is CRM? It's the acronym for Customer Relationship Management. It's a customer-centric philosophy that captures information and seeks to provide meaning to long-term relationships. The story of CRM is the story of businesses. When a town's economy was small, personal interactions were abundant. As an example, a baker had …
Many of us ask the question What is Social Media Advertising? It May sound as if it's been asked forever. Truth is advertising on social media, as we know it, and as a choice for marketers, has been with us just less than two decades. It was the year 2005 …
What is online advertising? It's advertising on the internet, also known as digital advertising. Isn't digital zeros and ones? Yes, and has become a synonym for what happens on the web. You'll also find that mobile devices are taking protagonism, and the trend is to unify tablet, desktop, and mobile …
Search advertising is also known as pay-per-click (PPC) advertising. It is a way to advertise your blog, organization, or product through search engine results pages. You only pay for each click on each advert. This type of advertisement is prevalent online, and it can be mighty when you use it …
You'll be glad to know that the internet is your friend when researching your market. Whether your customer is exploring a topic, comparing prices, or having fun, the internet provides new and innovative avenues for acquiring and analyzing information. Blogs and brands now understand who their customers are and their …
Data-driven decisions are the differentiator between many successful businesses and their competitors. Just a few years ago, you could count on the acumen of a businessperson to make tough business choices. And although these decisions still have their place, especially in situations with a high level of uncertainty, most bloggers …
Consumer behavior studies how consumers plan to acquire, choose, consume, and dispose of services and products. This includes customers' responses, including mental, emotional, and behavioral. For example, your customer wakes up every day, and in this process, they make a progression of decisions. Then they usually have breakfast. What are …