What are social media platforms? Some of these platforms began as a website, and others as an app. Truth is, they are called platforms because…
What is Content Marketing? Every blogger, marketer, and businessperson should be asking that question. It’s an umbrella term that focuses on providing the right content…
What is CRM? It’s the acronym for Customer Relationship Management. It’s a customer-centric philosophy that captures information and seeks to provide meaning to long-term relationships….
Many of us ask the question What is Social Media Advertising? It May sound as if it’s been asked forever. Truth is advertising on social…
What is online advertising? It’s advertising on the internet, also known as digital advertising. Isn’t digital zeros and ones? Yes, and has become a synonym…
Search advertising is also known as pay-per-click (PPC) advertising. It is a way to advertise your blog, organization, or product through search engine results pages….
You’ll be glad to know that the internet is your friend when researching your market. Whether your customer is exploring a topic, comparing prices, or…
Data-driven decisions are the differentiator between many successful businesses and their competitors. Just a few years ago, you could count on the acumen of a…
Consumer behavior studies how consumers plan to acquire, choose, consume, and dispose of services and products. This includes customers’ responses, including mental, emotional, and behavioral….
When it comes to digital marketing strategy, you can relate it to “seeing the big picture.” It’s crucial to understand how your blog fits into…
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