The new year is the perfect time to set new goals. There’s something about it that motivates you to do better. No matter if your goals are about your finances, health, relationships, skills, habits, etc. You find yourself thinking about a world of possibilities. What about your blog?
No doubt you find yourself thinking where it may lead you. Focusing on a strategic objective can have a cascading result in other parts of your blog. This means one idea can lead to the next and so on. Read about some goal ideas you can set when the new year begins next.
1. Start a blog
You’ve played with the idea of starting a blog. This year you can make a difference in your life. All the effort you put in can give you many rewards. These rewards can be personal or professional. Although it’s not the easiest gig in the world, the recompense makes it worthwhile.
Today is the right time to choose a niche. You can take your time to choose an industry you can provide value to. This will pay off handsomely since niche selection is a crucial part of blogging. You can start small. This is recommended.
As you go along you can set growth goals. Most blogs start with a one-person operation. This way you can explore what your audience wants without making sizeable investments. Be ready to go social; you’ll find that meeting new people online is half the fun.
2. Better SEO
So, you have an existing blog. You have a range of possibilities to choose from, and you decide to focus on SEO. The first indication to remember is that Search Engine Optimization (SEO) results are not immediate, you would have to wait a few weeks or months before your analytics show improvements.
There are many reasons to choose SEO improvements as a goal. First of all, you’re providing more value to your audience since a better user experience begins with understanding your audience’s needs. You may find that by focusing on SEO you get more leads and increase your close rates.
If you have an online business, you can sell more products and services. If you have a physical store you may enjoy more visitors. If you are searching for brand reach, you may find that SEO leads to it.
3. Increase conversions
Conversion rate optimization is the process of increasing actions taken by a website visitor. This includes filling out a form, clicking on a link, signing up for your newsletter, or buying a product. First, you can duplicate your sales with just a few tweaks in your funnel. This happens often and is more strategic than just sending more traffic to your website.
The first result you’ll see is an increase in profit, since your fixed costs will be the same, your revenue increases. In the offline world you can’t measure exactly the cause of your advertising success, in the online world you can take decisions based on data. This means you can maximize the money you spend on marketing.
For conversion rate optimization to work, you need to have a better understanding of your customers. These insights will lead to discoveries that can only help your business and marketing initiatives further.
4. Increase traffic
You have a product or service you want to sell. You have quality content on your blog. What’s the next step? To get traffic, of course. Shouldn’t your traffic come from SEO? Sure, some of your traffic should come from it, but you should know there are other ways to bring traffic to your website.
This could be your next step and your goal for the new year. First of all, more traffic means more sales. You may want to read that again. Each visitor is a potential customer. The more visitors you have, the more prospective clients you have.
There are other important benefits traffic provides. An example of this comes in the form of increased search engine rank. Higher traffic predicts prominent results on the search engines. It also helps you to plan. You can see what content is preferred by your audience so you can make more of it.
5. Increased social media presence
Social media marketing means you’ll use social media platforms to make a connection with your audience to increase sales, drive web traffic, and build your brand. You’ll find that one of the many benefits of social media is immediacy. This is thrilling, and unlike SEO, you’ll find that some of your results and interactions are instantaneous.
When it comes to branding, social media has many qualities that provide value to your audience. An example of this is customer support. The fact prospective clients can choose the way they contact you makes a difference. You’ll see, people want to do business with real human beings, not faceless logos.
You can expect more inbound traffic, better customer satisfaction. and higher conversion rates. Search engine algorithms take Social signals as a ranking factor. This means that by engaging in social networks you can improve your search engine initiatives.
6. Learn Microsoft Excel
As a blogger, you have a wide array of tools you can choose from. Some are more useful than others. Many businesspeople agree that Microsoft Excel is a powerful tool you can use in many parts of your business.
You can substitute expensive software with a well-planned spreadsheet. From daily planning tasks, content calendars to financial reports, and keyword research information, you’ll find that it’s a tool suited to support your blogging activities.
You’ll need to gather data and store it. Budgeting and accounting are a basic part of any business, and blogging is no exception. As you gather more experience you’ll discover even more uses for this tool. It provides you with a healthy return on investment since it may become software you use daily.
As a blogger, you’ll be surrounded by data. With this powerful information in your hands, the sky is the limit.
I presented you with a list of possible Blogging Goals for The New Year. You can choose one or many. Each one opens new possibilities in your blogging activities. Each one leads to increased productivity, sales, or results.
If you haven’t started a blog yet, now is always the right time. You can’t go wrong with better SEO since it’s a crucial element in most blogging endeavors. If you want to increase conversions, you’ll be maximizing your budget and your time. When you increase traffic to your website, you’ll be growing your audience and making more sales.
With an increased social media presence, you’ll increase your brand awareness, among other important benefits. By learning Excel you’ll be working like a pro in no time. Come up with your own goals, I’m sure you’ll have fun coming up with new solutions. Your audience will thank you for it.