Hello, dear reader.
We’re almost reaching the end of the first quarter of 2025, and it’s been a handful.
What have I been doing, blog-wise?
You may be surprised to have a new feel regarding the blog. There is a logical explanation. I have been working on a new logo, a new set of colors for the branding material, and of course, the essence of the blog. This essence was about expanding the subjects I blog about.
The Essence
I figured out I could add more value through eagleblogging.com without deviating from its origins. As you may already know, blogging is a way to communicate through the written word. Much of our communication ties us to our sustenance, places where we have fun, and so on. In the digital world, it leads us through links we may find valuable, especially if we belong to the same tribe: Bloggers, marketers, writers, and entrepreneurs.
So, by the last month of 2024, I figured out that many readers find themselves in the position of marketers, especially when they want to succeed by attracting, captivating, and retaining customers. In marketing, you can learn a thing or two to succeed, from people who do marketing for a living, called marketing Pros.
I began with the following activities:
The new logo process
As you read before, a change in visuals without a change in how the blog operated would have much less power than if it was accompanied by tangible improvements. That being said, the logo is the element most associated with a brand, especially in a visual sense.
This was the original logo:
This is the new logo:
The Main Landing Page
When you landed on this site, you saw a list of blog posts, now the blog posts are inside the blog section. There is a main landing page, directly under the .com address.
Here you can recognize the blog’s visuals, followed by a description message, you can see the latest blog post, and finally, a recommendation to acquire SiteGround web hosting, which is the Premium host I run this blog with.
New Material
In marketing and advertising, you’ll often read the concept of “on brand” which means sticking to conceptual and visual elements to identify the brand in different contexts. Although it has similarities with other blogs because it’s a blog; it’s also unique due to the perspective of the one writing the words, and unique experiences in his field.
This uniqueness and perceived uniqueness are evident visually in marketing materials such as PDFs, presentations, video intros and outros, and so on…
As an example of this, I’m posting the cover of a lead magnet created under this new plan, taking into account the blog’s new color scheme:
The Future
My plan is to share valuable content based on what works, and my experiences as a marketer, advertiser, and author. The result is an easier and more rewarding workday for you. Stay tuned!