What is SEO? First, did you know that in 2020 Google had over 75% of desktop search traffic, then Bing with 9.97%, Baidu with 9.34%, and finally Yahoo with 2.77%. As you can see when it comes to the success of a website, search traffic is crucial. On the top of the search results pages, the first 5 organic results make up for up to 67.60% of all clicks. You can imagine the importance of ranking at the top.

These statistics speak for themselves, but how are they related to you and your needs? SEO is the process of content optimization so that search engines show it as a top result when searching for a certain keyword. You’ll know a bit more about it next:

How does SEO work?

Search Engine Optimization (SEO) works this way: Search engines such as Bing, Duck Duck Go, or Google use programs to crawl the web. These programs visit site after site and collect information about those websites and add them to an index. As a separate process, the algorithms understand these pages in the index, using hundreds of ranking signals. This process determines how the search engine shows the pages in the search engine results pages (SERPs) for a particular keyword.

Search engine marketing is used as an alternative term to pay per click ads or paid search. This is very different from SEO because you can’t pay your way to rank higher in organic search rankings.

Example of SEO

An example of search engine optimization is a digital marketer trying to appear high in search engine rankings. This individual equates search engine to Google. This happens because this company has a virtual monopoly on search.

So, when people think about SEO, they automatically think about Google. The good news is that optimizing for this search engine will be useful for other search engines too. Google includes more than 200 ranking factors baked in their algorithm. Added to this fact, some factors are considered more important than others, which is why focusing on a few key aspects, goes a long way when optimizing your content and your site.

What are SEO tools?

SEO tools are of use to website owners who want to have higher rankings in search engines. These tools help you to analyze backlinks, content for keywords, and other SEO aspects. Some activities in SEO can be done manually, the only problem with that is that it takes a long time to get some work done. By saving time and automating these processes, SEO tools shine in every website owner’s toolkit.

You’ll find tools that show how many backlinks a website or page has. You can also see how your keywords rank on search engines. Many tools also include the ability to understand competitors. Some other tools analyze your website to check you’re complying with best practices.

SEO takes a while

Don’t be fooled by ads that say you’ll get a quick SEO result. Truth is, nobody knows how much time the search engines will take to position a web page or website higher on the search results. Why waiting for results? Why not just pay for ads? Because SEO is the most effective manner of increasing high-quality traffic to your website.

Search engine traffic is loyal traffic. This means these visitors click your links, subscribe to your email lists, and are open to your calls to action. Many firms say it takes from 4 to 6 months to begin seeing results. The good news is that SEO results are augmented as time goes by.

SEO – A way to grow your business

Back in the day, TV, newspaper, or radio ads used to be a few of a limited set of advertising choices. Today, using the internet, you have other advertising options, and SEO is one of them. Why would you be in front of a broad market, if you can have targeted visitors to your website?

When it comes to advertising 72% of businesspeople who are decisionmakers have the opinion that SEO has a better return on investment (ROI) than other offline choices. After comparing these results, it becomes obvious why SEO has value. This solution works well if your site is ready to receive all that traffic. Good content and a suitable design work wonder for this purpose.

Is SEO important for marketing?

SEO is crucial for modern marketing. You will find that SEO provides important information on every cycle of the management process and to do successful marketing campaigns. As an example of this, keyword research, which is an important part of SEO can be an integral part of market research, because It’s a way to uncover the unspoken needs and common questions the market has.

You’ll also find that it makes it easier to understand what the competition is doing. In the control phase, analytics take the spotlight and show what a marketer is doing right, to do more of it. SEO is a tested way to get not only prospects but quality prospects.

How can you learn SEO?

SEO is a growing and diverse field. Many professionals in this world come from many backgrounds. Some come from the world of marketing, some have a past in the industry of design, some others are software developers, business owners, writers, entrepreneurs, etc.

If you want to play it on the safe side, you’ll find that Google provides many resources. You’ll also find many small businesses, blogs, vlogs, and college courses providing timely and most important, practical SEO knowledge. There is no substitute for direct practice, you’ll find that a good idea is starting a side project where the goal is not only financial but also about learning SEO.

Conclusion

As you can see, I’ve answered some common questions about What is SEO? After some statistics and definitions, I explained how does SEO work? In this section, I presented the abbreviated procedure most search engines use to rank a web page or a website.

The “example of SEO” section shows how Google is one of the most important brands in search. You were then introduced to SEO tools, which are a fantastic way to save many man-hours doing SEO tasks. Then you understood how patience is a friend of Search Engine Optimization. SEO is a great way to grow your business and it’s important to modern marketing. Finally, you got some guidance about where to learn SEO.